Zappi, Survata Launch Real-time Brand Impact Measure

Automated consumer insights platform Zappi and DIY research and ad measurement company Survata have teamed up to launch a real-time brand impact measurement app, Ad Pulse.

Built on Zappi's insights platform, the new tool applies a uniform methodology to measure the impact of ads on key brand metrics such as familiarity, awareness, consideration and usage. The tool combines Zappi's data science and automated insights capabilities with Survata's Ad Measurement platform, providing a consistent measure of brand impact at every stage of their campaign.

Chris Kelly, co-founder and CEO of Survata, says the combination allows Zappi's clients to test all campaigns in an 'always-on' fashion. Zappi CEO Stephen Phillips says the company's biggest brand clients 'have always used our platform to ensure their campaigns were the most effective, from concept to creative development', but 'needed that same uniform consistency to measure the creative performance in action'. He adds: 'Ad Pulse will become the premier technology-driven solution to give brands certainty that their ads are driving brand impact'.

Web sites: www.zappistore.com and www.survata.com .