Experian Rolls Out Ascend Analytics in Europe

Global information services firm Experian has launched its big data platform Ascend Analytics on Demand in continental Europe, offering businesses access to a wide range of anonymised Experian data in combination with analytical tools and expert support.

The solution aims to help clients identify the key insights that will best serve their customers and drive growth. Users can build their own predictive models by applying machine learning and AI techniques to Experian's anonymised credit, client and alternative data to create a 'whole' view of their market. The platform also uses machine-learning tools to mine layers of content and gain insights about business and consumers, with results delivered in seconds via self-service tools and visualisations.

The EMEA launch follows Ascend's introduction in both the UK and North America. Francesco Nazzarri (pictured), MD of Commercial Strategy for UK & EMEA, comments: 'Ascend quickly converts vast quantities of data into smart, actionable insights. Better still, it can seamlessly integrate with PowerCurve, our decisioning and workflow software solution. We're able to help move our customers from a world where planning and implementing new strategies takes many months, towards a space where the same activities could now take just days'.

Web site: www.experianplc.com .