UK Launch for Mintel's Purchase Intelligence

Market intelligence agency Mintel has launched its Purchase Intelligence product comparison technology in the UK.

Already available in the US, France and Australia, the tool now provides rapid consumer opinion on 'every reported new food and drink product in the UK', as well as data on product ingredients, innovation, promotion and packaging. The tool allows client companies to understand and analyse what's driving purchase decisions.

AD Food & Drink Jonny Forsyth says the tool pairs 'the power of Mintel's world-leading Global New Products Database (GNPD) with the insight of the most comprehensive ongoing study of consumer perception and intention to buy ever produced in the UK'. Karen Dowse, SVP EMEA Commercial Development, says the new offering 'can guide product positioning, as well as retail planning. It can help brands invent, reinvent and revolutionise. Above all, it can help brands differentiate and that's what we're most excited about in launching Purchase Intelligence in the UK'.

The company has offices across Europe, Asia Pacific and the Amercias, and is online at www.mintel.com .