RealityMine Names NY SVP of Client Development

Mobile research technology firm RealityMine has appointed long-time industry exec Joe Mason as Senior Vice President of Client Development, based in New York.

With UK offices in Manchester and London, and a base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. Earlier this year, it introduced a product called RealLife Profiles, which provides a daily summary of passively collected data on individual panellists.

Mason (pictured) joins in the US with experience at companies including Survey Sampling International, Lucent Technologies and UsableNet. He most recently spent more than five years at Research Now, latterly as Director Client Development, focusing on business development within the ad and media industry with specialities including digital ad effectiveness measurement, audience validation, online panels and primary online research.

Commenting on the appointment, CEO Chris Havemann comments: 'We are delighted to have Joe on board and based in the US, a key market for us. We are committed to investing in our clients through hiring great people and developing best in class products to support their research needs'.

Web site: www.realitymine.com .