Audience Tech Platform Eyeota Names Americas MD

In New York, audience technology platform Eyeota has appointed former Microsoft / Yahoo! exec Chris Emme as Managing Director, Americas.

Eyeota offers access to '4 billion unique profiles' of consumers in Europe, APAC and the Americas, based on third party audience data. At the beginning of the year, the firm raised $12.5m in a Series B round of funding, part of which is being used to support product development and expand its team.

Emme (pictured) joins with a primary focus on accelerating business growth across the Americas and solidifying relationships with partners, platforms and clients. Most recently, he held senior sales management positions as RocketFuel, MediaIQ and RadiumOne. Previously he was National Sales Director for Yahoo! Hispanic Americas and Microsoft's MSN Latino. In addition, Emme is a Board member, co-chair of Marketing, and Media & Advertising Sector Lead for the Harvard Business School Alumni Angels of New York, as well as a mentor for Entrepreneurs Roundtable Accelerator.

Commenting on the appointment, CEO Kevin Tan said: 'We see an accelerated opportunity for growth in the Americas markets and to ensure successful execution of our strategic initiatives and company vision, we need to arm ourselves with outstanding leadership. Chris's knowledge and experience will greatly benefit our growing client base as we continue to expand our presence in the US, Canada, and Latin America'.

Web site: www.eyeota.com .