Meridian and Samsung SDSA in Digital Signage Deal

Digital signage and kiosk manufacturer Meridian has partnered with software solutions firm Samsung SDS America (SDSA) to develop digital signage solutions displaying targeted ads in locations with a high volume of customer traffic.

The solutions will be used to target customers in shopping centers and retail outlets, allowing advertisers to identify consumer behavior and measure campaign efficiency. Outputs include media metrics and an understanding of audience segments, as well as data on audience movement patterns through the sales cycle, based on ad exposure.

Scott Koo (pictured), CEO at Samsung SDSA, comments: 'We are excited to team up with Meridian to provide media publishers and brands with intelligent digital signage that provides 'on the go' audiences with highly relevant and engaging information to positively impact sales and brand loyalty. These new intelligent targeting capabilities present a major opportunity for unprecedented creativity and innovation in the DOOH [digital out-of-home] industry'.

Web site: www.meridiankiosks.com and www.samsung.com .