MBO for Customer Reviews Specialist Feefo

Feefo, a British company providing a platform for customer reviews, and insights based on them, has been bought out by its management, led by Chief Revenue Officer Matt West and backed by private equity firm Vespa Capital.

Feefo's co-founders, CEO Andrew Mabbutt and CSO Matt Eames have sold their shares, as have Chairman Nicholas Wheeler and smaller shareholders. West takes over as CEO, with a team consisting of CFO Richard Sawney, Technical Director Paul Greatbatch, Director of Customer Success Steph Heasman and US VP of Sales and Operations James Winn.

The company was founded in 2010 and earlier this year became a Google Partner. Its machine learning-based 'Smart Themes' and 'Performance Profiling' solutions help customers rapidly find the information they want, while providing its corporate clients with an 'easier and faster' route to customer insights and trends.

Mabbutt says the buyout represents 'the next chapter for the brand, initiating even more growth and innovation; while West comments: 'The level of experience, integrity and effective execution meant that Vespa were the right choice for Feefo. They recognised the unique opportunity we have in the market and shared our vision for growing Feefo into one of the most innovative customer experience management platforms'.

Web site: www.feefo.com .