Kynetec Hires Former GfK Exec Simone Cornelsen

In Germany, full service MR agency Kynetec b² has appointed long-time GfK exec Simone Cornelsen as a Senior Director.

The agency, previously known as Market Probe Europe, conducts qual and quant research projects in more than 50 countries, with a team of research consultants based at its dedicated International Coordination Office in Belgium. Cornelsen (pictured) joins in Fürth, Germany with around 25 years' qual and quant MR and strategic consultancy experience; the last twenty of which were spent at GfK.

In her new role, she will provide insights to clients in Germany, Switzerland and Austria, focusing on strategic brand potential and positioning analyses, brand equity, customer loyalty, market segmentation and product innovation. Dominique Vanmarsenille, Executive Director of Kynetec b², said: 'Simone is a real market research professional, having provided insights for multiple leading companies across the globe with dedication'.

Web site: www.kynetecb2.com .