Epsilon Hires SVP of Asia Pacific

Data intelligence and customer insights provider Epsilon has appointed Paul Davies as Senior Vice President of Asia Pacific, based in Singapore.

Epsilon, which is owned by Alliance Data, also offers loyalty, e-mail and CRM platforms and data-driven creative, activation and execution services. Its digital media arm, Conversant, provides personalized digital ads and insights using proprietary technology.

Davies (pictured) joins after serving as Managing Partner, Asia Pacific at marketing management consultancy The Observatory, which recently closed its Singapore operations. Prior to this, he was a Director at marketing services industry consultancy The Taipan Partnership, Regional Head of Customer Management at Sun Life Financial, and SVP of WPP-owned OgilvyOne Worldwide, where he worked for twenty years. Earlier, he was Corporate Communications Manager at Rank Xerox.

In his new role, Davies is tasked with driving Epsilon's growth in the APAC market. Nigel Howlett, MD, International, says of the new arrival: 'His experience will greatly influence our mission to help businesses understand big data and interpret patterns to anticipate how, when and where customers will engage with a brand, and to deliver personalised customer experiences, across all channels and devices'.

Web site: www.epsilon.com .