MD Appointment for Behavioral Data Firm Limetree

Dallas-based marketing and advertising group Limetree has appointed Galen Swint as a Managing Director, leading marketing technology and data initiatives.

Founded in 2016, Limetree combines behavioral data, design and technology to help clients improve their marketing strategies. In October it announced a strategic partnership with TriggerPoint, which focuses on identifying and influencing the neurological and psychological factors in consumer decision-making.

Swint will focus on developing strategy for Limetree's analytics platform, which uses proprietary technology to assess the relative importance of different interactions with consumers.

He began his career at McKinsey, working on go-to-market strategies, lean IT service delivery and contract management, then moved client side for Capital One and Pizza Hut, leading digital business strategy and large-scale analytics initiatives. At Pizza Hut US, he was the Director of Digital Analytics and Data Science, scoping the business's data and platform needs from a cloud-based data science platform. He holds a Ph.D. in Computer Science from Georgia Tech.

Limetree founder & President Tom Rouse comments: 'Throughout his career, Galen has helped marketers master the intersection of marketing strategy, analytics, and technology. Having been on both the client and vendor side, he brings a unique perspective to understanding the challenges a marketer is facing and the barriers that stop them from leveraging their customer data and building actionable analytics'.

Web site: www.golimetree.com .