Dentsu Aegis Buys Data-Driven Ad Firm Videobeat

Marcoms group Dentsu Aegis Network has acquired Videobeat, which provides data-driven creative and media campaigns for TV and digital media in Germany and elsewhere in Europe. Terms of the deal, which is awaiting approval from the German competition authority, have not been disclosed.

Videobeat complements its cross-platform video advertising and creative services with data-driven optimization and analysis tools to measure ROI for each video campaign. The firm is headquartered in Hamburg, currently employs 72 people and also has offices in Berlin, London, Paris and New York.

Ulrike Handel, CEO at Dentsu Aegis Network Germany, describes Videobeat as a 'pioneer in the cross-platform measurability of video content'. Christoph Gaschler, CEO at Videobeat, adds: 'We are very much looking forward to strengthening the Dentsu Aegis Network in Germany. Video is the future of advertising - Videobeat stands for effective campaigns based on creative ideas and a sound database. We cannot wait to further develop the market for data-driven creativity and performance-based TV advertising together with our colleagues from Dentsu Aegis Network'.

Web sites: www.dentsuaegis.com and www.videobeat.net .