Parks Associates Expands Leadership Team

Consumer tech researcher Parks Associates has expanded its leadership team, promoting Elizabeth Parks to President; Jennifer Kent to Senior Director of Research Quality and Product Development; and Tom Kerver to Senior Director of IoT Strategy. Meanwhile Denise Ernst joins as VP.

The firm is based in Addison, TX and offers a range of market reports, primary studies, custom research, workshops, executive conferences and annual service subscriptions. Its expertise includes technology such as the Internet of Things (IoT), digital media and platforms, entertainment and gaming, and mobile apps and home networks.

Parks, who has been with the company for more than twenty years, most recently served as Senior Vice President; Kent was previously Director of Research Quality and Product Development; and Kerver is now in charge of the firm's Custom Research services, having joined the company in 2011. Ernst, who joins after roles at Lennox, Nortek, and Sonny's Enterprises, will help lead research operations while supporting corporate development for the company.

Founder and CEO Tricia Parks says of the changes: 'As we prepare for more growth and expanded research areas, these personnel changes help strengthen Parks Associates' position for both our research and event services. Elizabeth, Jennifer, and Tom are well known to our clients and have fostered strong and sustainable growth with excellent planning and management. It's also a great pleasure to welcome Denise to our executive team'.

Web site: www.parksassociates.com .