Aimpoint Hire Strengthens Ag Industry Offer

US-based Aimpoint Research has hired Sarah Tveidt as a Director, working with its agricultural industry partners and assisting with marcoms and thought leadership.

Aimpoint blends expertise from military intelligence disciplines with traditional and new consumer research methodologies to helps clients improve their strategy.

Tveidt grew up on a farm near Humboldt, South Dakota, and has spent the last eight years as Communications Director for the South Dakota Soybean Research & Promotion Council (SDSRPC) and Soybean Association (SDSA); launching both the 'Hungry for Truth' and 'Generation Soy' brands and most recently serving as the organisations' Interim Executive Director. Prior to this she worked in the Governor's Office for former South Dakota Governor M. Michael Rounds, currently a U.S. Senator.

Aimpoint President and CEO Brett Sciotto says of the new hire: 'With Sarah's roots in agriculture and past career experiences, she will be a tremendous asset for our ag industry partners, and we are thrilled to have her on the Aimpoint Research team'.

Web site: www.aimpointresearch.com .