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Sentiance Buys BrandNewHealth
'Motion intelligence' company Sentiance, whose platform analyses smartphone sensor data to produce in-depth behavioral insights, has acquired digital behavioral change specialist BrandNewHealth. Terms were not disclosed.
 Sentiance's technology allows hyper-personalization of messages and is used in insurance, health, mobility, smart home, connected car and commerce applications. BrandNewHealth has its roots in behavioral medicine and health psychology, and has evolved its offer from face-to-face health coaching to a scalable personalized digital coaching service helping companies with workplace mobility, health promotion, population health improvement and chronic disease coaching.
The buy will help Sentiance deploy its motion intelligence platform to offer behavioral change programs in the healthcare, insurance and mobility industries. BrandNewHealth's founder and MD Claudia Put (pictured) will join Sentiance as VP, Healthcare.
Toon Vanparys, CEO of Sentiance, says of the acquired company: 'Not only are they experts in behavior change techniques, they have a proven track record of applying these techniques in attractive interactive tools and persuasive communications, tailored to the end-user's needs and context'. Put comments: 'Partnering with Sentiance will bring tremendous value to our clients seeking to improve the health, well-being and mobility of those they serve. Motion data from smartphones and wearables opens up a world of opportunities for behavioral change enthusiasts like us to create one-on-one digital coaching that is truly personalized to ensure our users achieve their personal goals'.
Web site: www.sentiance.com .
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