Media Auditing Firm MMi Buys Sponsorship Science

In the US, media audit provider Media Management Inc (MMi) has acquired Sponsorship Science, which combines marketing expertise and analytics capabilities to help clients maximize the impact of their sponsorship programs. Terms of the deal were not disclosed.

Sponsorship Science helps develop new sponsorship opportunities, while optimizing and enhancing existing ones and helping clients understand the impact of their investments. For sports properties, the company supports partnership development through the provision of research and consulting; and for sponsoring corporations it provides measured media services, business and brand-impact models, and consulting.

Sponsorship Science, whose employees will move into the MMi St Louis office, says the deal will allow it to use MMi's third party audience research and industry cost benchmarking data. Thomas Bridge (pictured), MMi CEO adds: 'The acquisition of Sponsorship Science made perfect strategic sense, in that our clients were asking for accountability solutions with their sponsorship investments'.

Web sites: www.mediaudit.com and www.sponsorship-science.com .