Data Decisions Group Acquires Reach Analytics

In the US, MR and marketing services provider the Data Decisions Group has acquired self-service predictive marketing technology platform Reach Analytics, for an undisclosed sum.

Founded in 2013 and based in Mountain View, California, Reach provides data enrichment and predictive solutions to B2C companies, including response models to enable the identification of people within the population most like to meet the requirements of a specific marketing campaign. It can also be used to create look-alike models, allowing users to identify prospects who are most likely to become customers.

Data Decisions Group says it will now be able to model and score a national prospect database in minutes instead of weeks. Users will be able to create predictive profiles and identify best targets with algorithmic modeling, while accessing primary market research, data aggregation and platform integrations. Additionally, primary market research can be combined with database marketing for personalized and targeted communications.

Mike Hail (pictured), CEO at Data Decisions Group, comments: 'The consumer marketplace is fragmented with a strong need for on-demand personalization. This requires predictive modeling to effect and no one produces better models more quickly than we do with Data Decisions Group's Reach predictive platform'.

Web site: www.datadecisionsgroup.com .