NPD to Buy Assets from SportsOneSource

In the US, retail information provider The NPD Group has signed an agreement with the SportsOneSource Group (SOS) to acquire assets from the latter's SSI Data POS Sports and Outdoor tracking business. Terms of the deal have not been disclosed.

SOS is based in Louisville, CO and delivers news, analysis, sales trending data, consumer sentiment measurement and networking capabilities via a suite of proprietary tools. As part of the acquisition deal, SSI Data clients will be able to subscribe to services offered by NPD, which has been tracking the sports industry for more than 25 years through both POS and consumer tracking, covering both brick-and-mortar and online channels. NPD Sports tracking is available in the Americas, Europe and Asia.

James Hartford (pictured), CEO of SportsOneSource, states: 'While SOS will no longer be in the sports retail data tracking business, we will continue to support the active lifestyle market with critical insight and analysis through our SGB Media publishing business. The industry will benefit as NPD and SGB Media concentrate on our respective strengths in data and media'.

Web site: www.npd.com and www.sgbonline.com.