Nielsen Catalina Adds YouTube Ad Measurement Solution

Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube.

NCS uses exclusive data from its two parent companies to provide its targeting and measurement services. The Sales Effect suite of tools enables consumer packaged goods (CPG) advertisers to help brands to optimize the business outcomes driven by their YouTube campaigns. Developed as part of the Google Measurement Partners program, the new feature allows CPG advertisers in the US to access comparable sales results across digital publishers, whether the measurement is done inside or outside a publisher's environment. Specifically, it measures open auction YouTube formats - including TrueView and Bumpers - available both via Google Ads and Google Marketing Platform buying doors.

Carl Spaulding, EVP of Strategy, comments: 'CPG brands need quick and consistent off-line sales measurement for their digital campaigns that show how their advertising drives in-store sales. This new solution represents the next-generation capability of NCS's Sales Effect measurement services'.

Web site: www.ncsolutions.com .