SurveyMonkey Launches Visual Themes and Layouts

DIY research software firm SurveyMonkey has launched new features to offer respondents a more engaging survey experience, including the addition of branding elements such as new layouts and colors.

According to the company's own research, brand trust is an important factor for consumers purchasing decisions, making consistent branding all the more important at various customer touchpoints, including on surveys. The new themes allow anyone to customize surveys by enabling them to upload images to display on survey backgrounds; position survey questions with custom layouts; choose from a library of pre-built themes; change fonts and colors, and add logos.
The new features are configured for roll out on mobile devices.

Samantha Bufton, VP of Product, comments: 'With our new themes, customers can create beautiful on-brand surveys by leveraging elements like vibrant colors, hero product shots and layouts that will elevate the survey-taking experience, which is an important brand touchpoint. We are committed to helping businesses improve their overall customer experience and engagement so that they can gather better insights to make data-driven business decisions'.

Web site: www.surveymonkey.com .