mTAB Buys MR Software Firm Slideworx

American survey analysis and data visualisation software provider mTAB has acquired Swiss MR software company Slideworx, which specialises in market intelligence and advanced analytics for CMOs. Terms of the deal have not been disclosed.

Slideworx, which also has a development centre in Poland, offers SWX, an MR software solution including cross tabulation, dashboards and interactive stories, as well as analytical visualizations and digital integration capabilities.

mTAB says the buy will accelerate product innovation and the rollout of its mTAB platform Version 10, which includes data analysis, cross tabulation and visualization features. Version 10 also offers self-service visual analysis through interactive presentations and reports, which the firm says provides a 'more holistic view of the customer journey' and a single platform through which to warehouse, analyze, and visualize customer experience data.

mTAB CEO Alex Gelman (pictured) comments: 'Slideworx's industry-leading technology is simply stunning. We believe the combination of mTAB's 30 years of expertise and Slideworx's cutting-edge software will be a game changer in market research and enable us to better serve existing clients and rapidly expand into untapped markets'.

Web sites: www.mtabsurveyanalysis.com and www.slideworx.com .