Insights Association Launches Canadian Advisory Council

US market research trade body, the Insights Association has launched the Canadian Advisory Council, to provide guidance to the Board regarding the needs of members based in Canada.

The association, which already counts many Canadian members in its ranks, expects to hold two events in Toronto this year. The first - scheduled for May 13-15 - is an addition to the association's CEO Summit series, which made its international debut in London last fall; while the second - Insights CA - is a new insights and analytics conference emphasizing paths to success. Scott Megginson (pictured), President of Kantar Canada's Insights Division, is chairing the new council; with Alyssa Rodrigo, Director of Insights, AbinBev, serving as Vice Chair.

Insights Association CEO David Almy comments: 'The council's mission is to protect, expand and advance the business and practice of market and marketing research, intelligence and data analytics/science through member benefits tailored for Canadian insights companies and professionals. We are incredibly excited by the remarkable group of insights leaders who have agreed to serve on the council. They are some of the finest minds in the profession,'

This launch follows last year's news about the recently launched Canadian Research Insights Council (CRIC); set up in the wake of the sudden demise of the MRIA, which declared bankruptcy in early August. CRIC held its first Board meeting on November 13, 2018 and currently has 34 corporate members.

Web site: www.insightsassociation.org .