Deal Adds 1m Hispanic Respondents to Lucid Platform

In the US, programmatic sample platform Lucid has partnered with survey panel Welcome Research, which specializes in reaching unacculturated Hispanic audiences.

Welcome Research, a subsidiary of URWelcome Technologies, offers access to its mobile-first platform called 'SABEResPODER' (meaning 'knowledge is power') for the US Spanish-speaking community. This platform comprises more than a million users, and between 10,000 and 20,000 new panelists are added every month.

Through the deal, Lucid claims to be the only sample marketplace to connect researchers with this number of hard-to-reach Spanish-dominant Hispanic respondents in the US. Eli Ackerman (pictured), Lucid's Executive Director, Digital Monetization, comments: 'By integrating Welcome Research as a marketplace supplier, Lucid can offer even better and more representative data to our clients. This partnership optimizes Lucid's capabilities as the leading programmatic marketplace and positions Welcome Research as an innovative leader in sample supply.'

Web sites: www.luc.id and www.urwelco.me .