Reimagine Founders Given Dynata Lead Roles Post-Sale

Hugh Davis and Keith Price, the founders of consumer insights and marketing services umbrella group Reimagine Holdings, are to assume executive leadership positions at Dynata, following its acquisition of their firm.

The two Greenfield Online veterans launched Reimagine in 2012. Its companies include online survey and digital data specialist Critical Mix; cloud-based SaaS data analysis and visualization platform MarketSight; and PopResearch, an automated brand and communications MR platform, among others. The acquisition was announced a month ago and has just closed.

Commenting on the deal, Dynata CEO Gary Laben said: 'Bringing together our strong, complementary portfolios of data products and services and the unparalleled talent of our people will be a game changer for our clients. The combination of high quality data, modern technology for data analysis and seamless delivery of insights, and a world-class services organization will empower our clients to make quicker, more informed decisions and achieve better business results'.

Web sites: www.dynata.com and www.reimagine.com .