Kantar Firms to Extend Bangladesh Household Panel

Shopper behaviour specialist Kantar Worldpanel has partnered with research-based marketing consultancy Kantar MRB, to enhance the household panel running in Bangladesh since 2012.

Kantar Worldpanel offers a continuous FMCG purchase panel in the country, tracking purchases of more than 40 FMCG categories and covering both urban and rural Bangladesh. Through the partnership, data from the household panel will be synchronised with the global network of panel services operated by Kantar Worldpanel in 50+ countries across Europe, Asia, Latin America, the Middle East and Africa. The updated Kantar Worldpanel service includes 5,150 households from across Bangaldesh, with data covering 53 categories including new and fast-growing categories such as air fresheners, toothbrushes, chips, puffed snacks and biscuits, among others.

In addition, Kantar Worldpanel is bringing bespoke analytical services to Bangladesh, including retail strategy, media investment and innovation. Data will be available via 24/7 analysis tool Worldpanel Online, while the first dataset for the improved Bangladesh consumer panel will be available in March with data for Q1 2019.

Kantar MRB Chief Executive A N M Ziaul Islam Mithu says Worldpanel's globally-aligned consumer panel in Bangladesh, backed-up by the in-depth knowledge and expertise of the Kantar MRB team, will allow the firms to identify more growth opportunities for FMCG clients. K. Ramakrishnan, General Manager and Country Head South Asia at Kantar Worldpanel, adds: 'The new service will allow us to provide additional understanding to anticipate shopper and consumer behaviour as well as provide a global context for Bangladeshi brands wanting to grow at home or abroad'.

Web site: www.kantarworldpanel.com .