Merkle Opens 'Northern Hub' in Edinburgh

Data-driven performance marketing agency Merkle has launched a dedicated 'northern hub' in Edinburgh, to service clients in Scotland and the north of England.

Owned by Dentsu Aegis, Merkle uses its skills in technology and analytics to understand consumers and drive people-based marketing strategies. The firm has more than 5,500 employees spread across 25 offices in the US and 26 in EMEA and APAC, with headquarters in Columbia, Maryland.

The new Edinburgh office will offer the company's full range of services across advanced analytics, customer strategy, CRM and loyalty. In addition, Merkle|Aquila will continue to provide standalone analytics services to clients, while Merkle|Periscopix will provide performance media and customer experience services, alongside integrated solutions. Their activities will support Merkle's Marketing Solutions team, which is already established in the region.

EMEA President Michael Komasinski (pictured) says of the move: 'Edinburgh is increasingly gaining recognition as a pioneering technology centre, not just in the UK but across Europe. In particular, ongoing government investment into the fintech and artificial intelligence sectors mean that the city is experiencing an influx of capital and talent from across the region. Through this launch, we are not only consolidating our full suite of Merkle services in a northern hub, but also providing our clients with extended UK and EMEA reach and flexibility'.

Web site: www.merkleinc.com .