Four US Patents for TV Data Platform VideoAmp

TV software and data platform VideoAmp has been granted four patents for the planning, execution and measurement of advanced TV marketing.

Launched in 2014, VideoAmp offers a single platform through which to buy, optimize and measure digital video ads across TV, mobile and desktop devices. This provides a range of advertising metrics, audience and viewing guarantees, and access to private and public inventory across all channels, along with real-time reporting updated every three seconds. The platform also features Nielsen Online Campaign Ratings data, and supports third-party viewing tracking from companies such as Integral Ad Science and DoubleVerify.

The new patents have been awarded for the firm's programmatic TV advertising placement using cross-screen consumer data; targeting TV advertising slots based on consumer online behaviour; cross-screen optimization of advertising placement; and sequential delivery of advertising content across media devices. The firm says the awards are the result of four years of research and product development.

Jay Prasad, Chief Strategy Officer (pictured), adds: 'All parts of the media and marketing ecosystem must adapt to fast changing consumer trends on content consumption, and direct relationships with brands. Our technology unifies processes, enables new privacy safe data sources, and automates the previously manual and laborious processes on both the buying and selling sides of the marketplace - reducing friction while bringing liquidity and transparency to each step in the value chain'.

Web site: www.videoamp.com .