New Health Leader for The Behavioural Architects

UK-based behavioural economics specialist The Behavioural Architects (TBA) has appointed long-time Hall & Partners exec Di Adams as Head of its Health and Personal Care practice.

Launched in 2011, the company has offices in London, Oxford, New York, Shanghai and Sydney. Adams (pictured) joins in London after seventeen years at Omnicom-owned brand and communications research consultancy Hall & Partners, where as a Partner she helped grow the Health practice. Her expertise includes brand building and communications; and supporting the development, launch and evolution of pharma brands.

Commenting on the appointment, TBA co-founders Crawford Hollingworth, Sian Davies and Sarah Davies, said: 'We collaborated with Di a few years ago to deliver award winning behavioural change work in the area of medical adherence. Di is a perfect fit for the TBA family and we're excited she's come on board to help build our footprint and capabilities in the healthcare space'.

Web site: www.thebearchitects.com .