WealthEngine Gets $6.5m for Expansion

US-based WealthEngine, which provides predictive marketing, analytics and audience development services, has secured growth capital to the tune of $6.5m.

The company works with clients in financial services, higher education, healthcare systems, advocacy and high-end hospitality organizations to help understand their donors and customers. Its cloud-based prospect engagement platform contains profiles for 250m US adults, including demographics and data on lifestyle and affinity, charitable / political giving history, real-estate ownership and other 'wealth signals'.

The new funds will be used to expand the firm's analytics offering, and come from CIBC Innovation Banking - existing investors include Novak Biddle Venture Partners, Signatures Capital and Streamlined Ventures. WealthEngine CEO PV Bócassum (pictured) comments: 'The combined growth capital and working capital provided by CIBC Innovation Banking will help us continue to scale our company and to introduce new solutions to the global wealth management and fundraising industries'.

Web site: www.wealthengine.com .