Insights Curry Launches Maxdiff Tools

San Francisco-based tech-driven researcher Insights Curry has launched a cloud-based, one stop solution for efficient 'maxdiff' research, which incorporates machine learning.

The firm has an operations office in Delhi, India, and already offers solutions for choice modelling and data visualization, including conjoint, idea evaluation and customer engagement tools. The new 'MAXDIFF OPTIMINER' builds on its in-depth experience in Maxdiff analysis and features an intelligent platform which learns from the user, offering recommendations at different stages.

Uses include running experimental designs, creating simulations for Preference Share Analysis, and exhaustive search-based TURF analysis.

The company is on the web at www.insightscurry.com .