The Nursery Sets Up Health Division

UK-based brand research agency The Nursery has launched a new division called The Nursery Health, building on its experience working across the Rx, OTC and wellness sectors.

The Nursery provides custom qual and quant brand strategy research, including employee mood studies, research among children, segmentations and advice for start-up businesses. Last year, the company launched Nursery Tracking Plus, to explain how marketing changes what people know and feel about a brand, and how they behave as a result.

Led by Kat Cunningham (pictured), the new division uses the same developmental approach to the healthcare sector, combining marketing and research science to deliver insight and creativity to clients. Its approach is bespoke and tailored to help both global and UK-based clients promote their products and services.

Cunningham says of the launch: 'The Nursery Health consolidates the work we've been doing for years with leading healthcare brands. We are using our skills and expertise to help our clients create memorable and intuitive brands that can engage HCPs, procurement, consumers and patients alike'.

Web site: www.the-nursery.net .