Macromill Buys Controlling Stake in SE Asia's W&S

Tokyo-based online specialist Macromill has acquired an additional 41% stake in Southeast Asian marketing research firm W&S Holdings, which from July will be known as Macromill South East Asia. Terms of the deal were not disclosed.

From its offices in Thailand, Indonesia, Vietnam and Japan, W&S (Worldwide System) provides online and off-line services and access to a research panel with around 810,000 participants in three countries. Founder and CEO Yoshio Fujii says it can expand by combining its own experience and capability in Southeast Asia with Macromill's research track record and large client base in both online marketing research and digital marketing solutions.

Macromill first partnered with W&S in 2017, when it acquired 10% of the company's shares. Scott Ernst (pictured), Global CEO of Macromill, comments: 'As a pioneer in online marketing research, we focus on developing industry-defining innovations that deliver real consumer insight for our clients. We expect the acquisition of W&S to strengthen our capabilities in Southeast Asia. This is an important milestone in Macromill's journey to become the first truly global digital research company'.

Web sites: www.macromill.com and www.wsgroup-asia.com .