Localytics Debuts 'Personalization Performance Calculator'

In the US, mobile engagement platform Localytics has launched a 'Personalization Performance Calculator', to help brands understand the level and impact of their mobile personalization efforts.

Boston, MA-based Localytics, which also has offices in San Francisco and London, taps into users' data, to deliver targeted and personalized engagement campaigns, including push and in-app messages. Its new calculator enables enterprises to test how different combinations of personalization methods impact message performance, and uncover new techniques to deliver more effective mobile messages.

Stephen Mello (pictured), VP of Product and Strategy, comments: 'At Localytics we have found that the combination of audience, message and timing is what drives a truly personalized experience. The key for companies is to strike a balance across each of these elements to create truly engaging personalization on a consumer-by-consumer basis and our Personalization Performance Calculator can help'.

Web site: www.localytics.com .