605 Expands Senior Team in New York

In New York, TV ad impact measurement company 605 has appointed Noah Levine as Chief Revenue Officer, while Caroline Horner has joined as Senior Vice President of Product Management.

The firm measures the impact of TV ads on consumer behavior, and offers a suite of advanced, data-driven measurement and analytics solutions. Levine joins with more than twenty years' industry experience. Most recently, he was SVP, Advertising Data & Technology Solutions at Fox Networks Group, where he led the TV and digital video ad business for the group's TV properties. Prior to this, he worked for Adobe; video ad management/ad serving platform Auditude (prior to its acquisition by Adobe), and he held senior roles at Google and DoubleClick. In his new position, Levine will have full responsibility and oversight for the company's Sales, Marketing and Product Strategy groups; while leading development of the firm's short and long-term product roadmap.

Horner joins with a background in delivering large-scale data analytics solutions in support of multi-platform advertising and media businesses. She previously led TV and cross-platform product innovation for Comscore, before which, she worked for Rentrak as SVP Product Innovation (prior to Rentrak's acquisition by Comscore). Earlier, she led GroupM's Advanced Segmentations and Analytics efforts; and directed the development of Dish Network's viewer measurement program. She is now responsible for developing and executing on 605's product strategy for the organization's suite of TV analytics, optimization, attribution and selling tools,

Both report to founder and CEO Kristin Dolan, who comments: 'Noah's deep knowledge of data and analytics, combined with his proven track record of putting insights into action for some of the industry's most recognizable names, make him a highly valuable addition to our executive team. I am confident that Caroline's expertise in product strategy and planning on both the buy and sell sides, combined with her success in developing advanced advertising and data products, will make her a key addition to the 605 team.'

Web site: www.605.tv .