$70m Investment for TV Data Platform VideoAmp

In the US, TV software and data platform VideoAmp has raised $70m in a new round of funding, which it will use to continue building its position in the marketplace.

Launched in 2014, VideoAmp offers a single platform through which to buy, optimize and measure digital video ads across TV, mobile and desktop devices. The platform also features Nielsen Online Campaign Ratings data, and supports third-party viewing tracking from companies such as Integral Ad Science and DoubleVerify. Last summer, the company was granted four patents for the planning, execution and measurement of advanced TV marketing; and it acquired IronGrid Data Services (IDS), which provides anonymized television viewing data covering more than eight million US households.

The new funding comprises $50m from investment bank The Raine Group, and $20m from Ankona Capital, bringing the total raised to date to $106.6m and adding to $21.4m raised in 2017. Ross McCray (pictured), co-founder and CEO of VideoAmp, comments: 'We are thrilled to complete this round of financing and to have The Raine Group and Ankona Capital as partners, which will allow us to rapidly expand our footprint as the leading independent platform that the industry needs right now'.

Web site: www.videoamp.com .