Kantar Combines Panels for Profiles Network Launch

WPP's data, insights and consulting company Kantar has launched the 'Profiles Network', offering permission-based, GDPR compliant access to around 88 million people in 70 countries. The launch combines panel information from Kantar Profiles Division (formerly known as Lightspeed) with that from 28 additional organizations.

Powered by Kantar's new single source access point OnePlatform, Kantar Profiles Network connects the group's proprietary customer profile data with other information sources, including clients' own customer data. It also provides access to Kantar's LifePoints panel, alongside 28 integrated permission-based data partners, including Cint and Rakuten Insights, with a further 25 partners already in the process of being integrated.

Through the network, clients can access 45 million respondent profiles, enriched with behavioural data; 4,800 profiling attributes such as demographics, media habits and shopping behaviour. Around 22.8 million panellists are available in the US and Canada; 19.5 million in the EMEA, 36.4 million in Asia Pacific, and 8.3 million in the LATAM region.

Caroline Frankum (pictured), CEO of the Profiles Division, comments: 'Our new Kantar Profiles Network, together with the pioneering Kantar OnePlatform, provides clients with a single point of access to richer profiles; at scale. Our focus on connecting data makes information work harder and helps our clients to understand the 'why' behind 'buy' decisions and develop unique and more addressable audiences. This is complimented with our award-winning experts to advise on survey design and sampling. We are already working with some of the world's fastest growing, most valuable brands; helping them create richer, more real-world profiles of their customers to optimise their strategic decision-making'.

Web site: www.kantar.com .