DVJ Insights Adds Logo Test to Easy2survey Platform

Netherlands-based full service agency DVJ Insights has launched an automated test for measuring the strength of a visual design or logo, within its Easy2survey platform.

The test provides analysis of real behaviour relating to logo design: instant appeal, attention, and identification. This enables companies to select the logo with the most 'stopping power' and brand fit, while comparing the client's logo to that of the most direct competitors, to identify which areas need to be optimised.

CEO Lucas Hulsebos (pictured) explains: 'The visual design is probably the most important distinctive asset of a brand. As one of the brand cues, it leads to instant identification and instant appeal. Through our Brand Growth Interviews, we learned that companies hardly measure the strength of their visual design. When they do, it is because they changed something. However, they don't realise that the impact of their visual design changes after every change in the market and the category. For that reason, we recommend testing this visual identity more often and in a more structured way'.

Web site: www.easy2survey.com .