Ad Targeting Firm TruSignal Acquired by TransUnion

US online ad targeting firm TruSignal has been acquired for an undisclosed sum by consumer credit reporting agency TransUnion.

TruSignal was formed in 2012, when predictive analytics specialist eBureau spun off its online ad targeting arm into a new company, to help marketers reach audiences across digital display, video and mobile campaigns, while targeting those users that 'look like' their highest value customers. The firm's TruAudience Platform combines an identity graph, a third-party data set and an advanced AI engine with multiple machine learning algorithms, people-based, omnichannel ID matching technology and a set of integration APIs that drive insights and custom audience building.

TransUnion says the acquisition builds on its recent investment in TV audience measurement firm Tru Optik. Matt Spiegel, TransUnion's EVP, Digital Marketing Solutions says his firm's history of using data to develop insights and products, combined with TruSignal's rapid modeling and technology platform, has the potential to 'shape the future' of the industry and how consumers will experience the brands they engage with.

David Dowhan (pictured), CEO and founder of TruSignal, adds: 'Joining TransUnion is an incredible opportunity to merge our technologies and further enhance our audience capabilities and analytical capacity. I see great things to come for our customers and partners as we work together to deliver even greater innovation from our combined areas of expertise'.

Web site: www.tru-signal.com .