Nielsen Launches FANLINKS in Australia

In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries.

CMV provides a 360-degree view of consumers across 'all' areas of their lives, while SportsLink delivers an understanding of Australian fan engagement and their behaviour as regards sports entertainment. The combination of the two promises an understanding of the thoughts and actions of Australian fans; enabling sporting bodies, rights owners, venues, agencies, publishers and brands to plan, execute and measure their sports business initiatives.

Glenn Channell (pictured), Nielsen Sports Australia Product Leader, comments: 'Nielsen is eager to provide the Australian sports industry with a singular data source that can link the value of sports fans to their commercial growth objectives. FANLINKS is a versatile information source that supports practical applications and decision making'.

Web site: www.nielsen.com .