Chris Hubble Returns to db5 as CEO

In the US, global strategy and consumer insights company db5 has announced the return of Chris Hubble as Chief Executive Officer, after a three year stint developing and managing DIY research platform PopResearch (Pop).

Hubble (pictured) founded db5 in 2009, having previously established Hall & Partners' West Coast presence in Los Angeles, and then served as the firm's CEO. He took a break from db5 three years ago to set up fully automated research platform Pop, in partnership with consumer insights and marketing services umbrella Reimagine Holdings Group, which has since been acquired by online sampling and digital data collection company Dynata.

Commenting on his return to db5, Hubble said: 'After three years on the cutting edge of AI and automation in research, I'm thrilled to get back to the human side of our business. I'm excited to bring the technology tools we have to gather data in ways and at speeds that were not possible before, while combining these agile processes with the db5 methodological rigor and insights. Big data, AI and automation makes us data rich, but we are often still insight poor. We need human understanding of not only what but also why people do the things they do'.