Decidedly Names Director of Strategy and Insight

In London, insight and innovation consultancy Decidedly has appointed Tom Wormald as Director of Strategy & Insight.

The firm was previously known as FreshMinds and its offer combines insight, innovation and technology to help clients get closer to their consumers. Wormald (pictured) joins from insights consultancy Deliberata where he served as MD, establishing the start-up business within the Institute of Customer Service. Prior to this he worked for full-service agency ICM Unlimited (now part of Walnut Unlimited) - initially as Research Director, and latterly as Director - Future Insights. Wormald began his research career at Opinion Leader, before joining the Central Office of Information as an Engagement Consultant at the UK Government's centre of excellence for marketing and research.

Commenting on the appointment, CEO Catherine Crump said: 'We're delighted to have Tom on board. We're all about helping our clients make confident decisions by getting to grips with their needs, designing brilliant solutions, delivering better insights and giving them confidence on the path ahead - Tom brings those skills in spades and is a fantastic addition to our leadership team'.

Web site: www.decidedly.com .