New Funds for Content Personalization Platform VidMob

In New York, personalized video content creation platform VidMob has closed a $25m Series B financing round, which it will use to further develop its technology.

VidMob's solutions, built on proprietary machine learning and integrated with social media platform APIs, allow a network of 'creators' to understand which creative attributes are driving performance, and develop personalised marketing communications. They include Agile Creative Studio, which provides creative insights to help improve ads while campaigns are live.

This latest round of funding was led by BuildGroup, with participation from existing investors including Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LP's of Manifest, and You & Mr Jones; bringing the total capital raised to more than $45m. Alex Collmer (pictured), CEO and founder, VidMob, comments: 'Marketers want access to their own data, and VidMob's Agile Creative Studio is helping them unleash an entirely new category of first-party data, creative data. VidMob has been blessed from day one with an incredible group of investors, and I couldn't imagine a better addition than the team at BuildGroup, both professionally and culturally'.

Web site: www.vidmob.com .