Consumer Spending Tool Merkle Wallet Launches in UK

Data-driven performance marketing agency Merkle has launched its Merkle Wallet transaction data tool in the UK, allowing clients to understand online and off-line consumer spending patterns for both their own brand and key competitors.

Merkle Wallet will offer clients access to a set of UK consumer spending insights, powered by an industry view of credit card transaction data across the UK, and augmented by insights from DataSource, Merkle's market-agnostic data platform. The solution can also be used to understand behaviour in other non-competing sectors, or across consumer travel spend.

Nick McCarthy (pictured), SVP Data Solutions, Merkle EMEA, comments: 'Our clients understand that they must deliver a truly people-based marketing strategy if they want to maintain 'share of wallet' or drive customer lifetime value in an increasingly competitive landscape. By connecting previously disparate data on consumer spending patterns into a central hub, Merkle Wallet enables clients to generate actionable business, operational and marketing insights, and differentiate their customer experience, deliver business growth and improved marketing ROI'.

Web site: www.merkleinc.com .