Seed Funding for Cannabis Sector Intelligence Firm MediaJel

US data-driven location-based market intelligence and targeting specialist MediaJel, which serves clients in the cannabis industry, has raised $2.5m in a seed round of financing, which it will use to accelerate artificial intelligence (AI) product development.

Walnut Creek, CA-based MediaJel combines proprietary technology and advanced targeting capabilities to build relationships with customers - through predictive mobile marketing, end-to-end engagement, and personalized ad campaigns optimized for mobile users. The firm's in-house team of data scientists and marketers create customer profiles and qualified audiences based on both location and lifestyle, for clients in the cannabis and hemp sectors.

New funding has been led by Merida Capital Partners, bringing the total raised to date to $3.0m. The investment will also be used to expand MediaJel's sales and marketing capabilities, and President and co-founder Aaron Silverman (pictured) comments: 'We are on a rapid trajectory directly in line with the burgeoning cannabis space. MediaJel is strategically building out our team of marketing, advertising, technology, sales and public relations experts. We have a deep understanding of the cannabis ecosystem and continue to rapidly achieve internal benchmarks as well as meet and surpass our clients' expectations.'

Web site: www.mediajel.com .