Former Microsoft Insights Lead Joins Zappi

In the US, automated consumer insights platform Zappi has appointed Zontziry 'Z' Johnson as Vice President of Customer Transformation.

Zappi works in partnership with research agencies and offers off-the-shelf research products targeted at solving business issues ranging from new product development to pack testing, concept testing and social media monitoring. Earlier this year, the firm launched a digital advertising tool called Zappi Creative Digital, which allows customers to assess the potential of creative campaigns within hours, before committing budget.

Johnson (pictured) joins from Microsoft, where she led organizational development of a 90-person market research department. The end goal of this role was digital transformation of the insights team: learning how to use and combine various data sources such as telemetry and social media data, and then supplementing it with primary research to answer business questions. Earlier, she was a Director at Ipsos and a Market Research Analyst at Blueocean Market Intelligence.

In her new role, Johnson will help develop how Zappi's customers access and use their insights and turn them into competitive advantage. Ryan Barry, Zappi's Chief Revenue Officer, comments: 'We are on a mission to scale expertise and transform insights departments into the drivers of growth they deserve to be by adopting our platform the right way. Z's passion for the industry, understanding of the levers that drive change, and amazing energy and passion are an ideal complement to our culture. I am excited to learn from her and work with her as we move forward'.

Web site: www.zappistore.com .