Contentsquare Buys Experience Analytics Firm Clicktale

User experience insights and analysis platform Contentsquare has acquired Israel-based experience analytics company Clicktale, for an undisclosed sum.

Clicktale's enterprise-level platform and customer experience expertise are combined to understand consumers' behaviour and gestures, and convert them into visualizations and other insights. According to Contentsquare, the two firms go beyond traditional web analytics and heatmaps to give eCommerce and digital teams a granular understanding of customer behaviour on their web, mobile site and app.

The two firms' research and development resources will now be integrated and expanded with teams working together in Paris and Tel Aviv. The combined company has more than 550 employees, with 170 in R&D, including expertise in artificial intelligence.

Jonathan Cherki (pictured), founder and CEO of Contentsquare, comments: 'The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element - including user experience, content, price, reviews and product - on visitor behaviour. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences'.

Web sites: www.contentsquare.com and www.clicktale.com .