| |
Cint and Zappi to Collaborate
Automated MR platform Zappi and insight marketplace and MR tech provider Cint have announced a partnership to provide 'an integrated technology solution' giving Zappi customers results 'even faster than before, within hours', at much-reduced cost and with 'total control of their data'.
 Zappi, launched in 2013 as ZappiStore, has already in the last month launched TURF analysis tool Optimize Reach, and appointed former Microsoft insights lead Zontziry 'Z' Johnson as Vice President of Customer Transformation. The firm has invested heavily in sampling technology over the last few years, and will now tap into Cint's global network of over 70 million consumers, making use of its standardized processes, profile structures, APIs and audience reach.
Greg Dunbar (pictured), EVP Enterprise Solutions at Cint comments: 'Cint's mission is to be a technology catalyst to companies seeking greater speed, reach and efficiency in how they deliver insights. We have been reimagining and automating the sampling process for 20 years and have built both sophisticated capabilities and an unparalleled global supplier network. We are thrilled to be collaborating with Zappi, whose strategy and vision is highly complementary to our own'. Guy Wates, Head of Operations at Zappi, adds: 'Cint is a like-minded, agile technology provider who's mission supports ours. The work we'll do with Cint is zero-touch, with delivery in under 24 hours'.
Cint, which announced a strategic partnership just last week with data platform company Syno International, boasts fifteen global offices including London, New York, Stockholm, Los Angeles, Barcelona, Japan and Sydney, and is online at www.cint.com , while Zappi is on the web at www.zappi.io/web .
|
