New 20|20 Tool Integrates Recruitment Process

In Nashville, TN, qual insights and technology business 20|20 Research has launched QualLink 4.0, a proprietary API technology which integrates quant surveys and other online data resources programmatically with its QualBoard 4.0 solution.

The company combines proprietary technology, recruiting expertise and client-focused services for qualitative and hybrid research work, and also has offices in Denver and Chicago, and qual facilities in Nashville, Charlotte and Miami. In January it upgraded its flagship QualBoard solution with enhanced capabilities in areas including group discussions and long-term communities.

The new QualLink tool immediately transitions survey participants that meet researchers' specified criteria into a moderated online discussion or other qualitative event, saving recruitment time; and can be used to set up respondent auto-enrolment forms, allowing users to join a QualBoard 4.0 project from an existing community platform, email invitation, or client list. In all cases, key attributes can be carried between the stages, auto-tagging respondents to allow moderators to tailor their interactions.

CEO Isaac Rogers (pictured) says, 'Today's consumers are moving faster than ever, and QualLink enables researchers and brands to keep pace. Conducting quant/qual hybrid is a proven way to get a more complete consumer story, and this unique technology makes it a cinch'.

Web site: www.2020research.com .