New Woolworths Firm Rolls Out Digital Screens

Australian retail chain Woolworths has officially launched a standalone media business, Cartology, which will run a network of digital screens across supermarkets nationwide, and offer performance tracking modelling to assess campaign effectiveness.

As reported on www.mumbrella.com.au , a new digital screen will be located at the front of every Woolworths in Australia by the end of the year

Cartology MD Mike Tyquin, says the screens will be dynamic, 'allowing relevant messaging to be adapted to a specific store and also updated quickly if required'. He adds: 'The 'Cartology Performance Model' is how we track and ensure we are meeting the objectives set out for our brand partners, through insightful feedback and dynamic data - making sure that the return on investment is truly quantified'. The new company will also launch a 'Promoted Products' service allowing specific items to appear at the top of searches of the firm's web sites and get increased 'on-shelf' visibility in the digital shopping environment.

Tyquin concludes: 'We have the ability to reach customers everyday with personally relevant messages via our unique programs and our owned in-store, digital and social media channels. With insight gleaned from over a billion transactions, we can help further support a better shopping experience for our customers across their retail journey at Woolworths Supermarkets and BWS'.

Web site: www.cartology.com.au .