Parrot and GECA to Gauge TV Content Trends

In the US, TV content demand measurement platform Parrot Analytics has partnered with Spanish television-industry consultancy GECA to gauge content demand and trends across emerging markets, particularly those in Asia.

Beverley Hills-based Parrot uses its audience behavior data sets - which include video streaming consumption, social media, blogger platforms, file-sharing, and peer-to-peer consumption spanning 249 countries - to help clients understand global audience demand for television content. GECA works with Spanish and international operators to provide consultancy in areas such as programming, marketing and audiences, content and formats. Parrot Analytics says it will work with GECA to track the 'travelability' of GECA's Spanish content, in order to uncover sales opportunities in new markets.

Alejandro Rojas (pictured), Parrot's Regional Director, Latin America, comments: 'GECA's operational base area has a global footprint that extends beyond the Spanish-speaking world. We will provide them with a deep dive into not only which of their shows are resonating with viewers in their target markets, but also identify genre trends that will inform their development and sales workflows'.

Web site: www.parrotanalytics.com .