AdRoll Plans Salt Lake City Expansion

San Francisco-based ad retargeting platform AdRoll is expanding its presence in Salt Lake City with the opening of a new, 16,000-square-foot office and plans to expand headcount in the city from 58 to 100 employees by the end of the year.

AdRoll helps clients create personalized ad campaigns based on their own web site data, with a suite of tools that works across devices. Its artificial intelligence and core technology is designed to help users better understand shopper behavior, make the perfect recommendation, and reconnect with known shoppers, while measuring the impact campaigns have on shoppers' decisions to buy.

The firm, which also has offices in New York; Chicago; Dublin, Ireland; and Sydney, Australia, is opening its new office near the historic Union Pacific Depot in The Gateway complex, home to more than a million square feet of shopping, dining, living and office space. Employees are expected to move into the facility by September, once construction is complete, and AdRoll is currently hiring for jobs in sales, account management, product, marketing and other functions.

Company President Scott Gifis (pictured) comments: 'We originally looked at operations in Salt Lake City because of the highly-educated talent pool. Over the past year, since we started working in the area, our team has blossomed with an increasingly diverse set of experiences and backgrounds. We're thrilled to be able to continue to fuel the growth of the Salt Lake and larger Silicon Slopes markets'.

Web site: www.adrollgroup.com .